About

SOS is a brand made for skiers by skiers. The three letters stands for Sportswear of Sweden, which describes well what we do. For us skiing is a complete lifestyle and our mission is to create clothing for every situation. Therefore you will find both advanced technical ski wear and casual sports wear within our collection.

When SOS started out in 1982 we made ourselves known as a colorful and different brand that found its own path. We still do. Through the years we have also developed a reputation in both Sweden and abroad for our high quality and functional design.

SOS is a small group of people with diverse backgrounds and experiences. What we all have in common is our passion for skiing. Together we constantly improve the products that we hold dear, the clothes you wear on and off the mountain.

Back in the early 80′s SOS was only sold in Sweden, now the clothes are offered in 14 countries. According to us this is a great proof that really good ski wear always finds its users, regardless of what mountain they are located.