SOS partner up with Ski Lodge Engelberg

SOS becomes a partner of the Swedish hotel, Ski Lodge Engelberg. Ski Lodge Engelberg is founded on the idea to create a hotel for skiers, by skiers. The founders are all old ski racers, ski bums and freeskiers, with many seasons in the legs, and know what makes a good holiday in the Alps.

- For skiers, by skiers is the foundation for both SOS, and us, which makes us a perfect match. We are new to the market, and it feels great to team up with SOS when they are now making a revival. We are both in a situation where it is important to have partners and we both speak the same language, says Eric Spongberg, one of the founders of the Ski Lodge Engelberg.

Ski Lodge Engelberg will be an official SOS hotel, which means that guests of the hotel can come to live next door to and be guided by SOS teams riders, including Sverre Liliequist, as well as joint events. The hotel staff will also be wearing SOS clothes and by that be part of a test group to help out with product development and ideas for future collections.

- Ski Lodge Engelberg and their staff will be a fantastic resource for us in our work to continue to develop great ski clothes. They are all passionate skiers and spend such a big part of the year on the mountain that they will put our clothes in all different kind of situations, says Mikael Sundström, CEO of SOS.

Check out www.skilodgeengelberg.com for more information about our new partner!

Posted: 11/18/09