- Blog
-
- 03/06/11 Winter Project film trip in Anderöja, Norway
- 30/05/11 I didn't win this time either...!
- 30/05/11 A happy end of season
- 05/27/11 Winter Project S03E06
Options
- SOS extends its cooperation with all team riders 11/02/10
- Mosse and Christine on the podium! 05/24/10
- SOS increase sales 04/21/10
- Matilda wins Freeride World Qualifier 03/29/10
- Jeppe did it in Åre 03/12/10
- Oscar Scherlin wears SOS 01/14/10
- Matilda Rapaport joins SOS 01/13/10
- SOS with new distributor in Austria 12/23/09
- Adam joins the SOS team 12/12/09
- SOS partner up with Ski Lodge Engelberg 11/18/09
- Christine Hargin signs with SOS 09/25/09
- Sverre joins Sportswear of Sweden 08/14/09
SOS extends its cooperation with all team riders
SOS extends its cooperation with all team riders. - It's great that they all want to continue representing SOS. Our team is an important part in our work to extend our position and our brand both nationally and internationally, said Mikael Sundström, CEO of SOS.
During the previous season the SOS international team grew from two to nine riders. Among these, Jesper Björnlund, Sverre Liliequist and Oscar Scherlin.
We have decided upon a big team for various reasons. First and foremost because of the feedback we receive on our clothes from our riders. Most of them spend over a 100 days on the mountain each season. With their help, we can continuously improve our design, function and quality, says Michael. They are also a great asset to our marketing. Our philosophy is that they are the company's public face. If you get to know them as individuals or as a group you will get to know SOS. That is why all of them are represented in our communication, continues Michael.
According to the riders they enjoy the fellowship with the company and the team spirit, as well as being part of bringing SOS back to its roots. For information on the SOS team, we recommend http://www.sportswearofsweden.com/team/ and to follow their seasons http://www.sportswearofsweden.com/blog/